Sony
About The Project
Daring to push boundaries.
Daring to push boundaries.
The SONY brand synonymous with pushing boundaries in entertainment. We have worked with them through the years to help extend their product marketing efforts from offline medium onto digital platforms that include the various social media channels.
Constant discussions with the client enabled us to bring out the best in Sony products and generate greater consumer affinity. An example was when SONY launched their WH1000X-M2 wireless, noise-cancelling headphones, we thought of a unique way to captivate and excite its target audience. We illustrated this with the help of popular online influencers from Singapore, Malaysia and Thailand.
We engaged homegrown artistes Jack and Rai and challenged them to visit 3 cities (Singapore, Kuala Lumpur and Bangkok) in 24 hours, while wearing the headphones. They performed tasks at each destination that were not related to the product, a strategy that helped reach their target audience more effectively, it also allowed for an organic means to demonstrate the product’s various features.
ignite@sparkfury.com