About The Project
Daring to fly high.

Daring to fly high.

We had the opportunity to work with Singapore Airlines' to launch their new low-cost budget airline, SCOOT. The objective was to create a distinctive brand identity that was unique, daring and clever. We came up with an identity that was casual, fun, irreverent and unexpected, from the logo, the airplane livery, recruitment campaign for flight attendants, to their online channels, we ensured that the quirky personality of the brand permeated every piece of communication medium.

Sparkfury Portfolio - Scoot recruitment advertising campaign
Sparkfury Portfolio - Scoot branding campaign
Sparkfury Portfolio - Design of Scoot logo, plane livery, collaterals, advertising and promotions campaigns

This bold and fun branding approach paved the way for its long-term popularity with their customers.

Sparkfury - Digital Creative Marketing Agency in Singapore
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