Scoot

Daring to fly high.

We had the opportunity to work with Singapore Airlines' to launch their new low-cost budget airline, SCOOT. The objective was to create a distinctive brand identity that was unique, daring and clever. We came up with an identity that was casual, fun, irreverent and unexpected, from the logo, the airplane livery, recruitment campaign for flight attendants, to their online channels, we ensured that the quirky personality of the brand permeated every piece of communication medium.