People's Association

About The Project
Daring to empower.

Daring to empower.

When the Singapore government launched an initiative to celebrate and reward the “Merdeka Generation” for their contributions to nation building, the People’s Association tasked us to launch an awareness campaign to raise Senior Citizen participation in their various community courses. Encouraging more seniors remain active and update their knowledge to stay current with times.

Peoples Association Merdeka Generation Wanted KV poster
Lifelong learning PA Merdeka Generation campaign
Lifelong learning PA Merdeka Generation campaign
PA Merdeka Heroes collateral design

A campaign was developed that spoke directly to the target audience, with a positive message that was carefully crafted to empower and encourage them.

73 Ubi Road 1 #09-59 Oxley Bizhub 1, Singapore 408733
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