About The Project
Daring to fly high.
We had the opportunity to work with Singapore Airlines’ new low-cost budget airline, SCOOT in 2011. The objective was to create an identity that was unique, daring and clever. We came up with an identity that was casual, fun, irreverent and unexpected, from the logo, the airplane livery, to the recruitment campaign for flight attendants, we ensured that the quirky personality of the brand permeated every piece of communication material, supported by the language adopted, bright colours and the channels chosen.
This bold and fun branding approach paved the way for its long-term popularity with their customers.