Advertising is dead
but we don’t have to rot with the rest of the industry
We don’t advertise, we activate
we believe in making people think, feel and experience.
the activation process
activation is media-independent. The Activator communicates to the consumer indirectly. It is a different kind of persuasion, one that is more relevant to today’s world. It’s all about experience.
Think beyond the Concept. Instead,
Focus on the activator.
Actions influence and
Let go of Traditional Frameworks
NO MORE “KEY MESSAGE”
because the product is the message.
NO MORE “TARGET AUDIENCE”
because the audience is anyone and everyone.
NO MORE SEPARATION OF “TRADITIONAL” & “DIGITAL” MEDIA
because the experience is the only medium that matters.