our manifesto

Advertising is dead

but we don’t have to rot with the rest of the industry

We don’t advertise, we activate

we believe in making people think, feel and experience.

the activation process

activation is media-independent. The Activator communicates to the consumer indirectly. It is a different kind of persuasion, one that is more relevant to today’s world. It’s all about experience.

  • Think beyond the Concept. Instead,

    Focus on the activator.

  • From there,

    Develop actions.

  • Actions influence and

    Affect actors.

Let go of Traditional Frameworks

  • NO MORE “KEY MESSAGE”

    because the product is the message.

  • NO MORE “TARGET AUDIENCE”

    because the audience is anyone and everyone.

  • NO MORE SEPARATION OF “TRADITIONAL” & “DIGITAL” MEDIA

    because the experience is the only medium that matters.

our team

p2_bg1Sparkfury was ignited in 2003 by four visionaries who saw the need to trigger change in the advertising industry. Today, the agency boasts a team of dedicated professionals who combine their cross-disciplinary expertise to deliver marketing strategies and creative plans that work.

  • michael

    Michael Lim

    Zachef

    “Bad advertising is like having a bad meal, it leaves a bad taste.The best creative work comes from the heart, great ideas come from the head.”

  • dave

    Dave Ang

    Lao Da

    “The speed of communication is faster now, but good work, like good food, still needs time to develop its potential.”

  • alf

    Alfred Teo

    The Mad Hatter

    “Think simple. It’s easier on the brain. And if the thought is good, just sit back and watch it grow on its own.”

  • mabel

    Mabel Wee

    Idea Collector

    “KEEP CALM AND LET’S FA THIS.”

  • llyon

    Llyon Lim

    The Write Man

    “It takes more than the four-letter word SALE to sell happily ever after.”

  • voronica

    Veronica Saw

    Mistress of Money

    “CAUTION: MAY CONTAIN ROUND-SUM ADJUSTMENTS.”

our clients

ourclients

  • aetos
  • ahhuat
  • af
  • bca
  • frasers
  • gsk
  • leekumkee
  • nissan
  • subaru
  • toshiba
  • uob

 

job opportunities

hiring-title

Watch this space for any openings we might have.

Or, you could always email us your résumé at recruit@sparkfury.com and we’ll see if sparks fly.

 


now_looking

 Senior Art Director

Experienced, expressive, extremely hardworking;

Able to handle your own accounts from concept to FA;

Strong in art direction and design – print and digital;

Can reinterpret this ad clearer in a visual (you may send that to us too).